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Leaders Group, parent company of Sports Business Journal, is committed to acquiring SportTechie, the leading sports technology content and events company. Once the acquisition is finalized, the combined entity will be the primary source of information for leaders and innovators in the sports industry.

SportTechie, founded in 2012, covers trends and innovations in the dynamic and growing sector of sports technology. It publishes a weekday newsletter, hosts a premier calendar of virtual and in-person events, and produces impactful reports on the sports technology industry.

“SportTechie is a high quality and highly respected brand in the incredibly important sports technology space and will be a significant contributor to the success of Leaders Group,” said Warren Thune, CEO of Leaders Group, which includes Sports Business Journal, Leaders in Sports, Newzoo and The Esports Observer. “For Sports Business Journal in particular, SportTechie is increasing the breadth of our coverage and value for our subscribers and customers.”

“SportTechie was started with a simple assumption to relentlessly cover the emerging intersection of sport and technology. We did not know how quickly a large audience of executives, investors, entrepreneurs and industry professionals would come to rely on us to network, buy, sell, make decisions and prepare their organizations for impact. new technologies. It has been an incredibly rewarding journey to build SportTechie with a team of exceptional people, ”said Taylor Bloom, CEO and Co-Founder of SportTechie. “After careful consideration, we have decided to seize this exciting opportunity to become part of Leaders Group and Sports Business Journal. Together, we will develop our talented teams, develop our market-leading offerings and continue to be an invaluable resource for all current and future professionals in the sports industry. “

In order to facilitate the sale, SportTechie filed a voluntary petition in Delaware bankruptcy court, and a petition seeking approval of the sale subject to higher and better offers. During the process, all SportTechie operations will continue as usual with no changes to partners, employees or members of the public.

SportTechie expects to work with Leaders Group Properties, in particular Sports Business Journal, to integrate their event calendars, subscription offerings and editorial coverage to provide the preeminent platform for all professionals, executives. and industry innovators to use to inform key business decisions and stay ahead. of the curve.

About the Leaders Group

Leaders Group, which is owned by Advance, is a global intelligence platform that provides information to sports and games professionals to optimize their business performance.

Leaders Group’s portfolio of exceptional businesses includes Sports Business Journal, Leaders in Sport, Newzoo and The Esports Observer. Product and service offerings include:

  • Market Intelligence and Analytics – Critical and timely global data and information needed to support day-to-day business decisions.
  • Networks – Access and connectivity to globally relevant networks, such as league operators, team owners, facility operators, suppliers, brands and marketers to facilitate knowledge sharing, best practices, commerce and opportunities in the global sports, technology, media and entertainment ecosystem.
  • Events – High-value events with local to global perspectives through data-driven content and access to relevant industry thought leaders, practitioners and investors.
  • Media – Delivery of real-time news, information and analysis from industry and functional experts.

About the Sports Business Journal (SBJ)

Since 1998, Sports Business Journal, headquartered in Charlotte, NC, has provided the news, networking and data to equip the most powerful executives in the sports industry to make decisions, agreements and partnerships over illuminated. SBJ’s award-winning media content is delivered through multiple media platforms, unprecedented networking opportunities through its iconic events and awards, and industry-leading data. Sports Business Journal’s weekly and daily content provides original reports and news aggregation, as well as newsletters, podcasts and videos. SBJ Reputable events create opportunities for lead generation and partnerships and showcase the best talent in the industry in widely viewed award series. SBJ Atlas is the gateway to the business data the sports industry needs.

About SportTechie

Since 2012, SportTechie’s mission has been to make sports smarter. Through immersive storytelling and cutting-edge events, we connect you with the innovators and powerful brokers who are shaping the future of sports technology.

Whether you are an athlete, fan, team leader, player representative, league insider or technologist, you will find significant value in being a part of the SportTechie community. Our coverage focuses on three main players in the sport – athletes, fans, teams and leagues – and analyzes how technology is affecting these deeply interconnected parts of the industry.

SportTechie’s daily newsletter, strong conference and event lineup, and comprehensive reports educate industry professionals who rely on us to keep their organizations up to date with the latest offerings, innovations, investments and partnerships at the intersection of sport. and technology.

For more information on the sale visit crosslaw.com.

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