Ole Miss, Realtree Partner on Football Helmet, Exclusive Gear


OXFORD, Miss. – In one of college football’s showpiece games of the week, Ole Miss will host Kentucky on Saturday when the Rebels sport an exclusive helmet featuring a custom color scheme from the camo experts at Realtree.


Additionally, the Rebels’ gaming wardrobe will include exciting new gear that features the Realtree design. Nike hoodies and t-shirts are available through Ole Miss Authentics, the official team store of Ole Miss Athletics operated by Dyehard Fan Supply, and can be purchased now at shop.olemisssports.com, at store from Oxford on Jackson Avenue and on Saturdays at the stadium. and campus locations, including a special Realtree trailer located in West Plaza.


The collaboration between Rebel Athletics and Realtree has been ongoing for several months and has deep roots in the Ole Miss family. Realtree’s founder, CEO, and Ole Miss alum Bill Jordan played wide receiver for the Rebels in the early 1970s and has remained connected to the program. The Jordan family name appears on the Manning Center indoor court.


Jordan pitched the helmet concept with his team as they reviewed various lifestyle apparel, athletic apparel and sporting goods programs with licensees including Nike. The helmet will feature a custom color adaptation, using Realtree’s WAV3 pattern, which will dynamically link to Ole Miss on-field uniforms and school colors.


“Most people who know our team here at Realtree know that we’re all big sports fans and college football consumes a lot of our little office talk,” Jordan said. “Of course, Ole Miss and the football team hold a special place in my heart as a veteran and former player. As we looked at some of our major Realtree programs and licensed products for this fall, the idea came up somehow – what if we offered Ole Miss a Realtree design that the team could consider matching to their football uniforms for use on the helmet?”


With the idea in mind, discussions were quickly advanced with Ole Miss athletics leadership, including the vice chancellor for intercollegiate athletics. Keith Carter and head football coach Lane Kiffin.


“We loved this idea from the minute we heard about it,” Carter said. “The current environment around delivery times for any type of equipment has presented challenges, but the teamwork between the Realtree team and our athletics staff has been great. Everyone, including the head coach Lane Kiffin and our student-athletes, were determined, excited and eager to see this concept become a reality, and we are excited to launch the partnership and see how it will develop in the years to come. Our players will take to the pitch on Saturday wearing an exclusive helmet that will turn heads and inspire excitement among our students, alumni and fans.”


“Our players and coaches are thrilled to partner with Realtree and wear this unique new helmet and gear,” Kiffin said. “I appreciate Bill, Tyler and the entire Realtree team for all they have done and continue to do for our program. We can’t wait to see what the future holds for this great collaboration.”


Additionally, Nike apparel will be unveiled to include the Realtree motif on an assortment of Ole Miss short-sleeve and long-sleeve shirts. Ole Miss X Realtree long sleeve hoodies have also been released for the game. The apparel is available exclusively through Ole Miss Authentics, which is powered by Dyehard Fan Supply.


“This is going to be pretty special for us,” said Tyler Jordan, Realtree’s strategic business director and Ole Miss graduate. “I grew up watching games, tailgating in The Grove and went to school here at Ole Miss. My dad played here, and it’s cool to sit and see how the things come full circle when you think about the fact that he used to wear the Ole Miss uniform when he played, and now we get to see the company he founded represented on the helmets, which have looks incredibly cool.”


Kickoff between No. 11 Ole Miss and No. 7 Kentucky is scheduled for 11:00 a.m. CT at Vaught-Hemingway Stadium. A limited number of tickets remain available on www.olemisstix.com.



About Realtree
Realtree is the world’s leading photorealistic camouflage designer, distributor and licensor with over 2,000 licensees using the Realtree designs and brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. Additionally, Realtree is committed to supporting individuals and groups working to secure our outdoor heritage, veterans and military affairs, conservation of natural places and the wildlife that reside there.



About Ole Miss Authentics
Ole Miss Authentics is the official team store of Ole Miss Athletics, powered by Dyehard Fan Supply. To learn more, visit shop.olemisssports.com.



About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey provider of sports retail solutions for some of America’s biggest sports events, venues and brands. With a focus on your brand, Dyehard leverages best practices to deliver a superior omnichannel shopping experience for fans online, at events, and in your physical stores. Whether you are a fan of college or professional sports, teams or individual events, Dyehard Fan Supply is at the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Visit dyehardfansupply.com for more information.

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