Riddell Launches Axiom Football Helmet Platform Designed With New Protection And Performance Technologies

“The Riddell Axiom introduces new technologies that will fundamentally change what the football community expects from a helmet, making this launch an exciting time for our company, but also for athletes of all levels of play,” said Dan Arment, President and CEO of Riddell. “We have communicated our plans to advance cutting-edge football helmet technology as represented on Riddell’s Innovation Roadmap. Reaching this development milestone is rewarding and will benefit the football community for coming years.”

3D imaging offers a personalized fit using Riddell’s proprietary fit system
Riddell’s Tru-Fit â„¢ System uses Riddell’s Verifyt â„¢ scanning application to capture a three-dimensional image of an athlete’s head. Our proprietary fit algorithm analyzes 3D images and generates an individualized combination of energy-managed inner liner pads with unique thicknesses, shapes and contours. These liner pads work together to create a custom interior fit and protection system. Your individualized build configuration is calculated, stored, linked and managed in Riddell’s internal database.

New design increases power management and field of view while using less material
Notably, the Axiom features a Tru-View â„¢ frontal protection system that does away with the top bar of the traditional face mask to provide additional flex, more energy management material, and better shock response. The surround flex system, a combination of flexible panels in the helmet shell that work with the internal liners and the face protection system, is designed to improve shock response. A panoramic elliptical face shield features a molded cage construction available in stainless steel and titanium, along with a unique shape and orientation that reinforce the face shield structure and provide a panoramic view of the field.

Axiom is the first football helmet that will offer a standard, factory installed, optically correct visor to give athletes a clear view of the pitch and full eye protection.

“Over the past three years, we’ve integrated lessons learned from head imaging and impact data, laboratory and field testing, with Riddell’s decades of design expertise and development in the field of head protection, which led us to the introduction of Axiom today ”, explained Thad Ide, senior vice president of research and product development at Riddell. “This helmet is the product of new design methods, new materials and technology, and resets the overall athlete experience with a football helmet. The Axiom is the new standard for football helmets.”

First football helmet fitted as standard with InSiteâ„¢ Technology
Axiom is the very first football helmet fitted as standard with Riddell’s InSite impact response system, offering every player the latest smart helmet technology on the market. InSite technology analyzes and reports on HIE against Riddell’s database of eight million player impacts on the pitch. With a subscription to Riddell InSite Analytics, football programs will receive data analysis inside the helmet to better understand the impacts on their athletes’ heads during training and games. This web-based platform provides actionable information that can help trainers and athletic trainers take action to reduce HIE and improve performance. More information about InSite Analytics is available at: www.Riddell.com/InSiteAnalytics.

Axiom will be available by fall 2022, initially starting with the Varsity model followed by Youth versions which are expected to be available after the 2022 season. The team’s price for each helmet will be around $ 750, fully equipped with all equipment.

For more information, visit www.Riddell.com/Axiom or follow @RiddellSports on Instagram, Twitter, and Facebook.

About Riddell
Riddell is a leading designer and developer of football helmets, protective sports gear, smart helmet technologies, clothing and related accessories. A recognized leader in helmet technology and innovation, Riddell is the leading manufacturer of football helmets and shoulder pads, and a leading provider of reconditioning services (cleaning, repair, repaint and recertification of existing equipment) .

Erin griffin
Vice President Marketing and Communication
[email protected]

SOURCE Riddell

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