Drake and soccer fans were left in equal measure confused and in awe earlier today after the 6God posted a series of images on Instagram displaying Italian soccer team Juventus FC’s bright pink away shirt Interestingly, we also noticed Ronnie Fieg wore the same jersey this week.
Impressed because, as always, Drizzy dazzles with his matching fuchsia shirt and sunglasses combo; confused as it is certainly not the first football club he has pledged allegiance to. The Canadian rapper was spotted at the Etihad Stadium watching a Manchester City game, wearing Barcelona and AC Milan shirts, hanging out with Bayern Munich’s Jerome Boateng, rubbing shoulders with Arsenal players, and he even trained with (and scored against) ex-Chelsea star Didier Drogba.
Now it might seem like Juventus are just their current go-to team, nothing more than a passing fad, but if we take a closer look it becomes clear that it’s not really about football for Drizzy.
His adoption of the London music scene is well known, and he’s even now a big fan of Italian clothing brand Stone Island – the number one brand worn by casual footballers on Britain’s terraces since the 1980s. hot pink is just the flavor of the week, and his latest effort to get involved in European culture, or at least show everyone he’s a socialite rapper. While the name on the back is probably a clue, does Drake have a particular fondness for Juve midfielder Paul Pogba?
It’s unclear exactly when and where it started, but hip-hop and grime artists across Europe are now donning the very latest shirts of the continent’s elite football clubs. Skepta rocks England shirts, Pusha T was seen repping AC Milan and Snoop Dogg has been spotted wearing a number of different colors. Watch any of the videos featured in this French rap article and you’ll notice shirts from Real Madrid, Barcelona, PSG, Chelsea and any other club that has had great success and all the riches that come with it. It’s a departure from the entrenched, retro-obsessed fashion tastes of ordinary football hipsters and it’s another way to adore the wealth and power celebrated in rap music for centuries.
Now Drake wants to participate. If you do too, you can pick up the stylish Juve jersey modeled above for $70 from the adidas online store.
If you needed to know more about why you should buy the shirt, here’s why you should wear more pink.